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Case Studies

Dove Medical Press Ltd ("Dove") is a publisher of international peer-reviewed medical journals with authors, editors and subscribers from the global healthcare community. Journals are published in both print and electronic versions. Dove has offices in Auckland (NZ), Manchester and London (UK) and will shortly open offices in Italy and France. By using Dynamic Mail Communicator the company managed to achieve response levels in the region of 5-10% after 2 weeks.

Objective

Dove chose Dynamic Mail Communicator Professional after using a much simpler plain-text email software package. When this software became no longer supported, Dove tried a commercial bureau provider of email services. The company found that most of the benefits of using a bureau were only valuable if they used html to send their emails. Dove experience has been that using html and strong graphic presentations increased their bounce rate dramatically. Dove also found that the handling of bounces (both soft and hard) was extremely wasteful of their hard-won email addresses. The company stopped using a bureau after 6 weeks and found the Dynamic Mail Communicator package.

"I chose Dynamic Mail Communicator because it has a simple and straightforward approach to sending emails. I like the automatic subscribe/unsubscribe facilities which work well for my business. I was also impressed with the after-sales technical support", says Tim Hill, the Publisher of Dove Medical Press.

Solution

With Dynamic Mail Communicator™, the company is now able to:

  • Send personalized email notifications to its clients (Hello John not Dear Customer)
  • Send emails in HTML format which makes them more attractive and eye catching for customers
  • Schedule the email campaign at a specific time, send pictures and attachments
  • Automatically subscribe or unsubscribe people from a mailing list
  • Remove bounced back email addresses automatically

 

 

More Testimonials 

Results

"Dynamic Mail Communicator allows us to stay in touch with our customers, authors and editorial boards in what has became the ubiquitous form of communications amongst our target communities", says Tim Hill, the Publisher of Dove Medical Press. "Email is quick, intimate and generally if we can avoid the spam traps, extremely effective. The Dynamic Mail Communicator software makes our processes very simple and allows us to get on with the business of publishing world-class medical journals."

Tim's Final Words ...

"Dynamic Mail Communicator Professional has worked well in business and allowed me to get on with running my business while Dynamic Mail Communicator handles the email communications."


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