Pty Ltd is one of the fastest
growing business publishing and training
organisations. The company publishes products,
programs and training courses targeted to
both business and coaching/consultancy sectors.
The main areas of specialisation include
business development, lead generation, marketing,
performance coaching, balanced scorecard
and profit improvement tools.
Prior to providing search
engine optimization for CorpRat, its web
site received about 10 visitors per day
and their main online marketing strategy
was advertising through the Pay-Per-Click
bidding on Google and Yahoo. They spent
over $2,000 per month on PPC and the sales
conversion was very poor.
How to improve
website ranking and conversion on search
Having been impressed by Dynamic Software’s
technology and detailed Search Engine
Compatibility analysis of the site, Peter
Hickey (the Managing Director of CorpRat)
asked us to provide a search engine marketing
solution to ensure their site would rank
well for regional business coaching-related
searches in their target market in Australia.
Our first step was to conduct keyword
research into the topic of business coaching
to produce a range of targeted keywords
and phrases that would attract the most
relevant traffic to the site. This was
followed by an overhaul of existing Title
and META Tags on each page, followed by
extensive page copywriting to integrate
new targeted keywords naturally into the
site, and link building strategy to increase
their Google Page Rank.
Search Engine Optimization
increases the website traffic by 2000%
After 3 months of the implementation
of CorpRat’s search engine optimization
campaign, Dynamic Software has achieved several
top ten positions for the site across
the world's most important search engines
and directories. Below are just a few
Now, CorpRat’s web site attracts
200 quality visitors per day (increase
by 2000%) and they have reduced their
PPC spending to $500.00 per month.
“With the continuing search engine
optimization support from Apex, we will
achieve more top rankings for our targeted
keywords, we will likely stop our PPC
campaign within 2 or 3 months when more
visitors are coming to our web site from
the free search ranking results.”,
says Peter Hickey.
Can Dynamic Software’s
offer support and expertise on running
a Successful SEO Campaign?
Of course! Our experienced consulting
team will be happy to develop an effective
strategy, to help give your business a
competitive advantage over your competition.
Please contact us now.